- Our office: Hargeisa
- Our areas of focus: Women鈥檚 economic empowerment, health
- Our partners: , UK
About our work
In Somalia, 大象传媒 Media Action is committed to strengthening the media and promoting economic rights and opportunities for women across the country. We also have an active response on the COVID-19 pandemic, producing high quality media content highlighting the dangers of COVID-19 and providing people with strategies to keep themselves and their families safe.
And through our weekly radio magazine show, Making Waves, broadcast on the 大象传媒 Somali Service, and specialised business training delivered through partners, we鈥檙e also tackling the deeply rooted stigma that prevents women from thriving economically and helping female listeners develop their financial literacy, knowledge and confidence.
Our previous work in Somalia includes Lifeline media programming to support communities affected by drought, radio shows challenging negative attitudes towards polio vaccination, and drama to inspire the country鈥檚 youth to overcome obstacles to employment.
Latest news from Somalia
Our insight and impact
Use our research library-
Lifeline - a radio show challenging norms around FGM in Somalia
Our qualitative research informed the development of Tusmada Nolosha (Lifeline) - with influencers, mothers and fathers giving feedback on how they felt it had addressed the topic of FGM. Read our research summary. -
Supporting Somali women towards economic empowerment and transformation
This study found that the radio content and local discussions are helping Somali women to better participate in the informal and formal business sector. Listeners were engaged with the programmes and saw them as important and educational and they also encouraged men to support their wives in business. -
How media and communication are supporting Somalis through the pandemic
This learning brief highlights our research and project learning on producing media output around COVID-19. Identifying misinformation and tackling stigma to communicate important information related to COVID-19. -
How research informed our work to stop COVID-19 in Somalia
Our in-depth research informed the production of creative media to encourage preventative behaviours and slow the virus's spread. -
How a 大象传媒 radio programme has driven child vaccination uptake in Somalia
Research summary showing how a radio programme increased awareness of polio and improved uptake of polio vaccination in Somalia. -
鈥楬iigsiga Nolosha鈥�: How has a youth radio show given young Somalis hope for their future?
How an interactive radio show provides Somali youth hope and motivation for the future and helped them to believe they can positively contribute to their country. -
Story from our work: Hoda Hersi, Somalia
大象传媒 Media Action's work using radio to help empower Somali youth. -
Story from our work: Amina Abdirashid, Somalia
How 大象传媒 Media Action helps nomadic people in Somalia access livestock information on the radio. -
Story from our work: Diana Njeru, Somalia
大象传媒 Media Action is helping train journalists in Somalia.
Past projects and resources
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Tackling polio in Somalia through radio
From 2013-14 the radio show Dhibcaha Nolosha (Drops for Life) challenged negative attitudes towards polio vaccination. -
Improving family health in Somalia
Through a drama and discussion radio show Tiraarka Qoyska (Pillars Of The Family) which was produced between 2011 and 2014. -
Learning to read via radio in Somalia
From 2008 to 2011, over 250,000 Somalis learned how to read, write and count thanks to an educational media project. -
Supporting the Somali media sector
From 2010 to 2012, a media development project aimed to increase the reach, levels of public participation and professional standards of the Somali media.
