- Our office: Juba
- Our areas of focus: girls' education, sexual and reproductive health and rights, the rights of girls and women, non-violent conflict resolution, rural governance and participation, Gender Based Violence.
- Our donors and partners: , Norwegian Ministry of Foreign Affairs, UK , , DT Global/USAID, consortium (Mott McDonald, Leonard Cheshire, Montrose, Windle Trust International), GIZ, UNICEF, AMREF/AICS.
About our work
大象传媒 Media Action began working in South Sudan in the lead-up to its historic 2011 independence referendum, training journalists to provide impartial coverage and help audiences exercise their voting rights. Since then, our work has expanded to support one of the world鈥檚 youngest countries on its journey towards peace and sustainable development.
Our beloved national radio drama, Life in Lulu, is entering its 12th year on air! It began with a focus on maternal and child health, in a country with one of the highest maternal mortality rates in the world, and has focused on peaceful conflict resolution, tackling sexual and gender-based violence, and - now - engaging young people in public life, ahead of planned elections. Our research shows that the show is opening important discussions among listeners.
Our popular weekly multi-language radio show, Our School, produced as part of our work with , reaches almost 2.3 million loyal listeners with engaging content about the importance of girls鈥 education, including disability inclusion. Girls鈥 voices are at the heart of the programme, which helps parents and communities overcome the additional challenges girls face to achieving basic education. It has also improved the understanding of education issues for 96% of listeners.
Our magazine-style radio programme, Sout Bitanina (Our voices), focuses on tackling sexual and gender-based violence by featuring leaders from various sectors across South Sudan to discuss gender-related issues and women鈥檚 rights. Political, military, religious, traditional, civil society, and diplomatic leaders possess immense power to shape beliefs and to influence policy at national and local levels, through encouraging frank and open discussions. These voices influence public opinion, encourage communities to discuss these issues and raise awareness candidly and safely.
Our factual radio programme, Let鈥檚 Talk About Us, builds understanding about sexual and reproductive health and rights of women and girls, and tackle harmful norms and taboos. In a recent research survey, we found that 94% of respondents had made a change in their lives after listening to the programme. More recently this programme has tackled the signs, symptoms, and effects of psychological, neurological, and psychiatric disorders to foster greater awareness and understanding of how to access help.
All our shows are produced in partnership with local broadcasters, part of our commitment to strengthening South Sudan鈥檚 local media during ongoing conflict and instability. We work with radio stations nationwide, providing remote technical mentoring and in-person and online training on topics such as safeguarding and gender sensitivity in programming. We also partner with civil society organisations to deliver community outreach activities. Our current training and mentoring is focused on support to produce local radio shows which become essential discussion platforms on topics including rural development planning, rural financing, participation of women, social cohesion, peace and conflict mediation.
Our previous programmes have included the national multi-language magazine-style radio show, Our Tukul, which helped listeners improve their knowledge of maternal and child health, and Building Futures, a show that helped to address negative perceptions around vocational education and training programmes, and encouraged women to enrol, by sharing success stories.
Latest news from South Sudan
Our projects in South Sudan
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Life in Lulu: A beloved radio drama turns 10
Our radio drama Life in Lulu has covered a myriad of storylines in the last 10 years - from health and saving the lives of mothers and babies, to reducing conflict and promoting peaceful co-existence. -
Our School: inspiring brighter futures for girls in South Sudan
A radio and outreach project aims to raise awareness of the importance of education for girls in South Sudan. -
鈥淟et鈥檚 Talk About Us鈥 - tackling taboos about reproductive health
Our radio programme is sparking conversations about sexually transmitted infections, child marriage, early pregnancy, gender-based violence, puberty, menstrual hygiene and contraception. -
Building futures in South Sudan
Youth-focused radio programme Building Futures challenged negative perceptions of technical vocational education and training, and provided young people advice about job searching and starting their own businesses.
Our insight and impact
Use our research library-
Research briefing: How can radio drama shift peoples鈥 perceptions around violence and support women to resolve disputes?
This research briefing takes a look at how gender norms have been addressed through Life in Lulu, 大象传媒 Media Action's radio drama in South Sudan. -
Research summary: Using drama to encourage non-violent conflict resolution in South Sudan
Insights from mixed methods research evaluating our peacebuilding radio drama series, Life in Lulu, in South Sudan. -
Research summary: What role can radio play to support girls鈥 education in South Sudan?
A research summary presenting findings from our girls' education project in South Sudan. Published October 2018. -
Research report: Improving maternal and child health through media in South Sudan: final evaluation
We evaluate the impact of radio in supporting improved reproductive, maternal, neonatal and child health (RMNCH) in South Sudan.
Past projects and resources
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Training journalists in South Sudan
In 2010-11, 大象传媒 Media Action supported over 200 journalists to report on events in the lead-up to South Sudan's referendum on independence, in an accurate, balanced way. -
A home for health discussion in South Sudan
A radio show named after a traditional mud house aimed to improve reproductive, maternal, neonatal and child health.