大象传媒

Zambia debates

From 2012-2013, 大象传媒 Media Action worked with Zambian radio stations and the national television broadcaster ZNBC to improve on-air debate, and bring audience members face to face with decision makers in a safe, professional media environment.

This has served as training in its own right.
鈥 Catherine Mushota, TV director

The aim of the project was to give all stations a workable template for producing live debates, so they could continue to increase their audiences once 大象传媒 Media Action鈥檚 support came to an end.

A huge crowd at the debate - people are filming. There are some riot police in the crowd
大象传媒 Media Action worked with state and independent television to help explore the issues.

Editorial and technical support

Editorial and technical support began at ZNBC, the national broadcaster, and three community radio stations in January 2013. Trainees were assigned mentors as well as taking part in practical workshops, all of which they had to juggle with their full time jobs.

Technical support involved, among other things, lighting training and installing new broadcasting equipment.

Catherine Mushota, one of the directors of the TV debate programme The Forum took part in the training.

She said, 鈥淚鈥檓 a relatively new director in the unit so this has served as training in its own right - just to understand the mixing of the shots, why we use certain shots and the language required by a director, it鈥檚 really helpful.鈥

Anne Mukabe in smart suit inside a tape store
Anne Mukabe presented the country's first-ever presidential debates.

Standing room only

At Radio Yatsani the first community radio debate on land rights took place in the township of Bauleni in Lusaka, attracting more than 400 people.

Land rights are a complicated and contentious issue in Zambia. While this debate could only last an hour, the audience asked Radio Yatsani to organise another debate on land rights, as there had not been enough time to air all the issues.

The television team at ZNBC recorded an as-live debate, which was transmitted a few days later to mark the UN World Day on Social Justice. Itr included a heated discussion between the Minister for Agriculture, Mr Robert Sichinga and Dr Cholwe Bayeni, an opposition politician from the United Party for National Development (UPND).

The audience got so involved they weren鈥檛 ready to leave the studio after the recording had finished, and so the panellists agreed to stay behind to answer more of their questions.

TV presenter Kunda Mando in front of a camera
TV presenter Kunda Mando in front of a camera. 大象传媒 with ZNBC is part of a project to help the broadcaster become a public service broadcaster.

Project information

Project name Zambia debates
Funder The UK government's Foreign and Commonwealth Office 
Dates 2012-2013
Themes Governance
Broadcast partners Zambia National Broadcasting Corporation, the national broadcaster and three community radio stations 

Our projects in Zambia

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