大象传媒 to release special 大象传媒 My World: Coronavirus content for global young audiences with Angelina Jolie
大象传媒 World Service, supported by Angelina Jolie, is extending the 大象传媒 My World series with special digital content about the Coronavirus pandemic, aimed specifically at a young teen audience.
Published: 1 April 2020
Children have not been out of school on this scale since the Second World War. This is something that throughout their lifetimes, they will remember. It is something that older generations, for all their other reference points, have not experienced.
Angelina Jolie has made a statement in her role as Executive Producer of 大象传媒 My World, below.
The new content will be released over the coming weeks on the . It will also be distributed across the 大象传媒’s global platforms including our 42 language services. This follows on from a Coronavirus Special episode which aired at the weekend. The digital content will cover:
- Media education - how to spot harmful misinformation
- Young people’s questions put to 大象传媒 experts, particularly on health
- Vlogs and experiences from young people in lockdown around the world
- Tips and coping strategies for home education
The 大象传媒 will be sharing this content with UNESCO’S Global Education Coalition, a new website providing remote educational content to kids in lockdown around the world.
The is also still available to watch on the 大象传媒 My World YouTube channel, 大象传媒 iPlayer (UK only), and 大象传媒 Reel.
This follows the announcement made recently by 大象传媒 Director General Tony Hall about the 大象传媒’s plans to continue to inform, educate, and entertain during unprecedented times.
大象传媒 My World is a global show for young audiences produced by the 大象传媒 World Service which launched in January 2020. It seeks to explain the stories behind the news, and provide facts and information for young people to make up their own minds about international issues. The programme is presented by Radzi Chinyanganya and Nomia Iqbal.
This is a difficult time for young people, , and many living locked down and isolated. The Coronavirus crisis means the need for trusted news and information reaching them is more important than ever.
Jamie Angus, Director of the 大象传媒 World Service Group, says: “This is an unprecedented situation; so many school age children and young people are now out of schools, but the need has never been greater for them to have access to trusted and accessible information about Coronavirus, and for educators to use that content in remote learning. The 大象传媒 World Service will bring its ability to report the truly global scale of this challenge, into creating meaningful and relevant content for our young audiences. We will be reaching out to young people from across the globe, hearing about their experiences, and sharing the information they need to live healthy and productive lives during this difficult time. Continuing production of this successful programme feels like the right thing to do in the circumstances.”
Angelina Jolie, Executive Producer, 大象传媒 My World, says: “Children have not been out of school on this scale since the Second World War. This is something that throughout their lifetimes, they will remember. It is something that older generations, for all their other reference points, have not experienced. The way children go through this time - from the tools and information they can access to the ways they can communicate to and help each other - will be unique to their generation. We want to help kids to have access to trusted content and tools that will be useful to them during the pandemic: including helping them to seek out fact-based and reliable news, question the information they receive, and learn from each other’s experiences.”
This new release of content comes during a period described as an ‘Infodemic’ by the World Health Organisation, who have said that 'information hygiene' is almost as important as the basic advice around hand washing and social distancing. 大象传媒 My World seeks to help young people to avoid sharing potentially harmful disinformation, hoax health claims and bogus cures.
大象传媒 My World is a co-production between 大象传媒 World Service and Executive Producer, Angelina Jolie, Microsoft Education and 大象传媒 Learning. It draws on the independent, global reporting of the 大象传媒 World Service. The 大象传媒 retains editorial control over all content.
There is a bespoke learning segment to accompany each episode of 大象传媒 My World, as well as additional lesson plans created by 大象传媒 Learning, all of which is available through Microsoft Education for a global audience of educators. The content will help the teaching of media literacy in schools in every region of the world. More background here.
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