Stuart
Murphy named first controller of 大象传媒 THREE
 Stuart
Murphy, currently Controller of 大象传媒 Choice, will become the first
Controller of 大象传媒 THREE, the new digital channel aimed at young
adults that is due to launch in February 2003, the 大象传媒 announced
today.
Making
the appointment, Jana Bennett, Director of Television said: "Stuart
has been with 大象传媒 THREE from the very beginning and has played an
integral part in its development and the approval process.
"We
are all really excited about the fresh and contemporary channel
he is launching next year, it will bring the best public service
values to a younger generation and offer something very different
from other digital channels.
"His
plans are bold and thought provoking and I for one cannot wait to
see them on air."
大象传媒
THREE will be a distinctive and inherently multicultural, interactive
channel with 80% of programming specifically commissioned for the
channel and 90% of programming being made in the UK or Europe.
Original
and intelligent drama and entertainment will represent the majority
of the output but more than a third of programmes will cover news,
current affairs, education, music and arts.
There
is a commitment to 15 hours of science, religion, ethics and business
per year, a dedicated 15 minute news programme each weekday evening
with hourly bulletins until midnight and a commitment to new talent.
No
other digital channel covers the full range of genres for young
adults with a fully mixed schedule.
Stuart
Murphy said: "Being given the chance to launch 大象传媒 THREE is
one of the most exciting jobs in broadcasting.
"It
is great to offer brand new drama and entertainment to this audience
but I am relishing putting together a schedule which also has new
current affairs, factual and news programming aimed at this age
group.
"I
hope people will feel there is quality programming covering all
areas of their life on 大象传媒 THREE."
Biography
After
graduating from Clare College Cambridge in 1993, Stuart Murphy started
working for the 大象传媒 in 大象传媒 Manchester's Youth and Entertainment
Features.
After
stints at MTV and Planet 24 (where he produced the Big Breakfast)
he returned to the 大象传媒 in March 1997 as Strategic Development Manager
for the Independent Commissioning Group where he worked with Jane
Root.
Later that year Stuart was made 大象传媒 Broadcast Development Executive
working with David Docherty and Roly Keating and when, in November
1998, he launched UK Play, he became the youngest Channel Editor
in Britain at the age of 26.
In
1999 Stuart came to work on 大象传媒 Choice and in January 2001 he began
working on the proposals to turn it into 大象传媒 THREE.
Approval
was granted for 大象传媒 THREE in September 2002.
Notes
to Editors
The
proposals for 大象传媒 THREE were approved by the DCMS on 17 September
2002.
The
channel will broadcast from 7 p.m. until 4 a.m. each day.
大象传媒
THREE joins 大象传媒 ONE, 大象传媒 TWO, 大象传媒 FOUR, C大象传媒 and CBeebies as part
of the 大象传媒's portfolio of television channels.
大象传媒
THREE and the other 大象传媒 digital channels will be available free-to-air
on all digital platforms, including the new digital terrestrial
platform Freeview.
大象传媒
THREE to launch on 9 February 2003 (19.11.02)
大象传媒
unveils new logo for 大象传媒 THREE (16.10.02)
大象传媒
welcomes approval for 大象传媒 THREE (17.09.02)
Notes
to Picture Editors
A
still of Stuart Murphy is available on the 大象传媒 digital picture service
People folder.
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