大象传媒 Asian Network launches Silver Street
- the nation's first Asian radio soap
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Introduction
聲 Silver Street starts 24 May 2004 and continues Monday to Friday,
with a weekend omnibus
聲 Created by British Asian writers and producers
聲 More than 拢1 million committed to the project
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The UK's first daily Asian radio drama starts this month
on the 大象传媒 Asian Network.
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Silver Street follows the lives of young Asians living
in a Midlands city and offers a fresh, fast-moving and topical portrayal
of modern Asian life.
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The ambitious project has drawn together some of the
best British Asian talent in writing, production and performance, and
formed a new team in 大象传媒 Radio Drama.
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Silver Street storylines tackle the issues and challenges
facing the British Asian community in a fresh and entertaining way.
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Property developers, club promoters, a potential Asian
football star and families with hopes, ambitions and secrets feature
amongst the drama's characters.
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Their stories are played out against the backdrop of
urban Britain - the municipal park, community centre and restaurants
聳 with a strong soundtrack, featuring newly commissioned music
from prominent Asian artists Shri (of Badmarsh & Shri) and
Niraj Chag.
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More than 拢1 million is being invested in the
project which provides five daily, ten-minute episodes, broadcast Monday
to Friday and repeated as an omnibus at the weekend.
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The show airs twice a day, once during Sonia Deol's
popular morning talk show and then in Ray Khan's drivetime show.
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Silver Street is a fictitious neighbourhood in the West
Midlands but could easily be Brick Lane in London or Belgrave Road in
Leicester; it is a street that has become synonymous with the whole
area around a pulsating high street of fabric shops and restaurants.
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It's a place where new money is changing the make-up
of the community and regeneration is both an opportunity and a threat.
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大象传媒 Asian Network is available on DAB digital radio,
on Freeview channel 79, Sky Digital channel 869, NTL channel 867, Telewest
channel 912 and via the internet at bbc.co.uk/asiannetwork.
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It is also available on medium wave in parts of the
Midlands, Yorkshire and Lancashire.
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