The coverage
The 大象传媒 will endeavour to build on its viewing success during the
2001 General Election when it attracted an audience of 18.4 million
viewers for its Election Night coverage.
The 大象传媒's key strengths of in-depth coverage, specialist reporters
and a range of platforms for audience opinions will all make for accessible,
informative and authoritative coverage.
The 大象传媒 will go on the road to air the key issues, hear the voters'
views and party promises.
大象传媒 programmes will visit towns and cities across the UK, via the 大象传媒's
official election bus, allowing people to voice their opinions and take
part in the leading debates.
大象传媒 News 24 and 大象传媒 Parliament will
provide a rolling service of live and recorded news conferences, rallies
and events during the campaign.
On radio, there will be coverage across all networks, including election
first-timers, 1Xtra and Asian Network,
with the latter offering the UK's ethnic audiences a wider platform
for airing their opinions.
Comprehensive reporting of all the latest developments will also be
found on Radio Five Live and Radio 4.
The 大象传媒's flagship TV and radio programmes, including Panorama,
Today, Newsnight,
The World At One and Question
Time, will all provide special election coverage.
Programmes will feature interviews with the leading political players,
with presenters including David Dimbleby, Jeremy
Paxman and John Humphrys asking the questions
which the electorate wants answered.
Specialists
Across news bulletins on radio and TV, the 大象传媒's stable of specialist
correspondents, including Andrew Marr, Jeff
Randall, Evan Davis and Mark Easton,
will provide comment and expert analysis, helping audiences form their
own opinions as the campaign develops.
They will cut through the rhetoric, clarifying party pledges and the
party numbers.
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