Foreword
The 2005 General Election will mark 55 years of 大象传媒 Television News
election coverage, and the guiding principles in 1950 of accuracy, fairness
and impartiality will continue to be the cornerstone of the 大象传媒's reporting
more than half a century on.
The political map, following devolution, has changed dramatically since
1950, but the 大象传媒's aim of supporting civic life and national debate,
and providing trusted news and information to help its audiences make
sense of the world, remains today.
Summary
The 大象传媒 will aim to deliver the most comprehensive coverage of the
General Election.
Its extensive resources and multi-media platforms spanning television,
radio and online will ensure that the key issues, comments, candidates
and results are brought to audiences across the UK.
In addition to TV and radio coverage, the 大象传媒's position at the forefront
of broadcasting technology will make 2005 the first broadband election,
affording viewers broadcast quality video footage via their computers.
Furthermore, an expanded and exciting internet programme on the 大象传媒's
award-winning website will give people of all ages even more information
and features, including blogs from 大象传媒 correspondents, chat room sites
and voter views via their mobile phones.
"Our programmes and services will give everyone a chance to get
the latest news from the campaign as well as accurate, in-depth information
about the issues that really matter to them.
"Broadband opens up a wealth of creative opportunities and
we'll be using the internet and interactivity to give voters new ways
to exchange views and get their opinions heard."
Helen Boaden Director of 大象传媒 News
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