大象传媒

Press Releases

Radio 1 adds 700,000 listeners and Moyles achieves record audience

Category: Radio; Radio 1
Date: 03.08.2006
Printable version

Radio 1 gains nearly 700,000 listeners in quarter

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Chris Moyles adds half a million listeners for new record

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Ken Bruce is Radio 2's record breaker

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All 大象传媒 Radio posts strong reach and share

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大象传媒 Radio 1 added 689,000 listeners in the last quarter - boosted by a record performance from Chris Moyles - according to figures released today by Rajar (Radio Joint Audience Research Ltd).

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The figures - covering the period 27 March to 25 June 2006 - show the network's reach up to 10.42 million (from 9.73m last quarter and 10.24m last year) and a record audience for The Chris Moyles Show, with 6.79 million listeners tuning in - up 472,000 on the quarter and 534,000 on the year.

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Radio 1's share of listening is 10.3% - the highest in more than six years and an increase of 1.2% on the quarter (9.1%) and 1.1% on the year (9.2%).

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Jenny Abramsky, Director, 大象传媒 Radio and Music, said: "I'm delighted to see Radio 1's distinctive blend of music programming and innovative use of digital and interactive media attracting more young listeners."

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大象传媒 Radio's share of listening is 54.7% - down on last quarter's record (55.4%) but still up on the year (54%).

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All 大象传媒 Network Radio's reach of 32.85 million is up on the quarter (32.57m) and steady on the year (32.89m).

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大象传媒 Radio 2 continues to perform strongly with 13.29 million listeners (12.94m last quarter and 13.27m last year).

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Share, at 15.7%, is slightly down on the quarter and year (both 16%).

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Terry Wogan achieved his second highest reach of 8.08 million (up over 300,000 on the quarter) but Ken Bruce was Radio 2's record breaker, adding 245,000 listeners in the quarter to bring his audience to a new high of 6.64 million.

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大象传媒 Radio 3 has a reach of 1.83 million, down from 1.91m last year and 2.1m last quarter.

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Share (1.1%) is level with last year, but slightly down on last quarter's 1.3%.

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大象传媒 Radio 4 has 9.19 million listeners - slightly down on the quarter (9.29m) and down on the year (9.59m).

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The station's share, at 10.7%, is also down on the year (11.2%) and the quarter (11.7%).

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大象传媒 Radio Five Live (which records a combined reach with its digital service Five Live Sports Extra) has a reach of 6.14 million, up from 5.75m last year and down from 6.27m last quarter.

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Share is 4.7% - also up on the year (4.4%) and down on the quarter (4.8%).

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大象传媒 Local and National Radio has a reach of 9.97 million (10.38m last quarter and 10.08m last year) and share of 10.7% (11.1% last quarter and 10.9% last year).

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Five Live Sports Extra posted a new record of 658,000 listeners, up from 394,000 last year and 613,000 last quarter. Its share is up to 0.2% from 0.1% last quarter and year.

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大象传媒 6 Music's weekly reach is 354,000 - in line with last quarter (359,000) and up on last year (286,000) while share stays at last quarter's 0.2% - up from 0.1% last year.

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大象传媒 7's audience continues to grow. Reach is now 668,000 (472,000 last year and 621,000 last quarter), while share at 0.4% is double last year (0.2%) and up on the quarter (0.3%).

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1Xtra 大象传媒 has 284,000 listeners - slightly down on the year (292,000) and the quarter (371,000). Its share is 0.1% - the same as last year but down on the quarter (0.2%).

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The 大象传媒 World Service has 1.26 million listeners - the same as last quarter and up on the year (1.14m). Share is up to 0.7% from 0.5% last year and 0.6% last quarter.

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The newly re-launched 大象传媒 Asian Network has a reach of 444,000 - up on last quarter's 427,000 and last year's 440,000 - while share, at 0.4%, is double last year and last quarter's 0.2%.

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JA

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Notes to Editors

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