大象传媒

Press Releases Radio 1 and digital networks on rise

Category: Radio
Date: 26.10.2006
Printable version

Radio 1 growth continues

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6 Music and 大象传媒 7 post record reach to boost digital portfolio

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Chris Evans success

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大象传媒 Radio 1 has added 248,000 listeners over the past year, according to figures released today by Rajar (Radio Joint Audience Research Ltd).

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The figures - covering the period from 26 June to 17 September 2006 - show the network's reach is 10.58 million (10.42m last quarter and 10.33m last year), while share is 9.8% - up from 9.4% last year but down on last quarter's 10.3%.

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The Chris Moyles show has 6.81 million listeners - up from 6.52m last year and 6.79m last quarter - and a share of 11.3% (10.4% last year and 11.7% last quarter).

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Record reach for digital-only networks 大象传媒 6 Music and 大象传媒 7 - 400,000 and 697,000 respectively - provide the other notable increases in the portfolio.

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Jenny Abramsky, Director, 大象传媒 Radio & Music, said: "I'm pleased to see the continued, steady growth of Radio 1, and our digital-only networks contributing to the rise in digital listening."

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大象传媒 Radio's reach of 32.66 million is slightly down on the quarter (32.85m) and the year (32.87m), while share of listening - at 54.3% - also shows a small drop from last year (54.6%) and last quarter (54.7%).

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大象传媒 Radio 2 has 12.74 million listeners (12.86m last year and 13.29m last quarter). Share, at 15.5%, is slightly down on the year (15.6%) and the quarter (15.7%).

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Despite the network's usual seasonal dip, Chris Evans added 33,000 listeners on the quarter and 109,000 listeners over the year to reach an audience of 4.88 million.

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大象传媒 Radio 3's reach is up to 2.03 million - from 1.83m last quarter and in line with last year's 2.07m. Share (1.3%) is up on the quarter (1.1%) and the year (1.2%).

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大象传媒 Radio 4 has 9.47 million listeners - up on the quarter (9.19m) and down on the year (9.62m). The station's share, at 11.8%, is up from 10.7% last quarter and 11.5% last year.

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大象传媒 Radio Five Live (which records a combined reach with its digital service Five Live Sports Extra) has a reach of 5.87 million, down from 6.17m last year and 6.14m last quarter. Share is 4.4%, down from 4.7% last quarter and last year.

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大象传媒 Local and National Radio has a reach of 9.73 million (9.86m last year and 9.97m last quarter) and share of 9.8% (10.7% last quarter and last year).

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Five Live Sports Extra has 649,000 listeners, up from 482,000 last year but slightly down on last quarter's record 658,000. Its share is steady at 0.2% (0.1% last year and 0.2% last quarter).

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大象传媒 6 Music has record reach of 400,000 - up from last year's 285,000 and 354,000 last quarter, while share stays at last quarter's 0.2% - up from 0.1% last year.

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大象传媒 7's reach is up to 697,000 (631,000 last year and 668,000 last quarter), while share is 0.3% - the same as last year but slightly down on the quarter (0.4%).

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1Xtra has 394,000 listeners - steady on the year (405,000) and up on last quarter (284,000). Its share (0.2%) is up on the quarter (0.1%) but down on the year (0.3%).

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The 大象传媒 World Service has 1.35 million listeners - up on last quarter (1.26m) and slightly down on the year (1.42m). Share is up to 0.8% from 0.7% last year and last quarter.

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The 大象传媒 Asian Network has increased reach for the second successive quarter following significant schedule change, with 481,000 listeners - up on last quarter's 444,000 but down on last year's 524,000 - while share, at 0.3%, is level with last year and down on the quarter (0.4%).

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大象传媒 Radio Publicity

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Notes to Editors

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