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Trial of 大象传媒 Archive set to begin early next year
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A limited consumer trial of the 大象传媒 Archive is set to begin early next year,
and is expected to last up to six months, it was announced yesterday by
Ashley Highfield, the 大象传媒's Director of Future Media & Technology, at the
Broadcast IPTV Explained conference.
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The 大象传媒 Archive is the 大象传媒's proposed service that would make parts of its
rich repository of previously broadcast TV and radio content - an estimated
one million hours of TV and radio programmes - available, on a public service
basis, to licence fee payers on-demand via bbc.co.uk.
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The trial for the 大象传媒 Archive is being undertaken in order to gather evidence
about consumer demand for free archive content and its ability to create
public value.
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It will make available 1,000 hours of content drawn from a mix
of genres to a closed user environment of 20,000 triallists.
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A limited amount
of content - 50 hours - of both TV and radio programmes will be available in
an open environment for general access.
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The results of the trial will inform
the 大象传媒's future proposition for a public service archive service on
bbc.co.uk, which will require approval from the 大象传媒 Trust.
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"As part of our commitment to making our public service content more
personal, more convenient and more relevant for all our audiences, we are
developing a portfolio of services to offer licence payers access to the
大象传媒's archive," says Ashley Highfield.
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"To this end, we are planning a
limited trial of the 大象传媒 Archive early next year to learn more about
interaction with the 大象传媒's archive content on-demand via bbc.co.uk, and the
public value that it delivers.
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"Our goal is to turn the 大象传媒 into an open
cultural and creative resource for the nation."
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The 大象传媒's future proposition for an archive service on bbc.co.uk will also
encompass the 大象传媒's Creative Archive, which has already completed a
successful 18-month pilot, which concluded in September.
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The Creative Archive
pilot released selected 大象传媒 television and radio content in five successive
national campaigns and four regionally-based campaigns.
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It generated a
significant level of engagement from licence fee payers with nearly 100,000
regular users, and a Bafta award for technical innovation.
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The Creative Archive pilot enabled people to re-edit, use and share
appropriately cleared content for their own, non-commercial creative
purposes within the terms of the Creative Archive Licence Scheme in
partnership with other organisations (ITN Source; British Film Institute;
Channel 4; Open University; Museum, Libraries and Archive Council; Teachers'
TV; and Community Channel).
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The intention would be to make selected 大象传媒
content available under the scheme within the proposed 大象传媒 Archive service,
across bbc.co.uk and also within a third party web portal with partner
organisations.
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The 大象传媒 Archive would be an extension of the 大象传媒's seven-day catch-up on-demand proposals (including 大象传媒 iPlayer) which are currently undergoing a
Public Value Test.
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Subject to the licence fee settlement, the public
service archive proposition will be further developed in light of the trials
before being submitted for approval to the 大象传媒 Trust in the second half of
2007.
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The trial of the 大象传媒 Archive is specifically designed to test audience
demand for public service archive content and how they want to access it.
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