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Pop superstars Blue will represent the UK in the 2011 Eurovision Song Contest. For the very first time the UK is sending an established, internationally successful music act as its entry, calling for the whole of Britain to back Blue!

The massively successful group, who celebrate their 10-year anniversary this year, will travel to the competition live show in Dusseldorf this May to perform their brand new, self-penned song I Can, in front of an estimated 125 million viewers worldwide.

Blue formed in 2000 and have to date sold over 13 million records, won two Brit Awards and had 40 No. 1 singles worldwide including huge success across Italy, France and Germany.

After a four-year hiatus, the band reformed for a string of summer gigs in 2009, before starting to work on new material in 2010.

They will be featuring in a one-hour documentary programme about their preparation for the Eurovision Song Contest. Showing them recording I Can, travelling to Europe to promote the entry, and receiving advice, help and hints from some of the biggest names in the music business, it will air on ´óÏó´«Ã½ One in April.

´óÏó´«Ã½ Head of Entertainment and Events Katie Taylor says: "We're enormously pleased to have found an act that not only meets but exceeds all the criteria for a great entry. Blue are the perfect choice and we're so proud to have them representing us at this year's Eurovision Song Contest."

Eurovision Executive Producer Phil Parsons says: "I'm thrilled that Blue will represent the UK this year. We have a highly credible act who have had a string of smash hits in this country and they've also been hugely successful around Europe too. There's a lot of genuine affection for them here and abroad.

"They're real pop stars who have superb vocal ability, have great on stage presence and can really deliver on the night in Dusseldorf. That's why Britain's backing Blue!"

The band – Antony Costa, Duncan James, Lee Ryan and Simon Webbe – is delighted to be representing Britain.

Duncan says: "We're celebrating our 10 years together in 2011, so when the ´óÏó´«Ã½ approached us it seemed a great way to mark the occasion and also to be part of something which is still a British institution."

Lee adds: "We're excited to be performing again in the UK and Europe and hope that the fans who supported us before will embrace our new songs."

Simon says: "I've always wanted to represent my country, so this is a truly exciting experience for Blue."

Antony adds: "We hope you all love I Can and that it reaches out to a whole new audience in our bid to do Britain proud! "

43 countries will compete this year and 20 of the 25 countries represented in the final will be decided through two semi-finals, broadcast live on ´óÏó´«Ã½ Three at 8pm on Tuesday 10 May and Thursday 12 May.

Ten countries from each semi-final will go through to Saturday's final along with the big five – the United Kingdom, Germany, France, Spain and Italy.

The Eurovision Song Contest is executive produced by Phil Parsons, and produced by Helen Tumbridge. The Eurovision Song Contest Semi-finals are produced by Russell Minton and will feature Blue as guests live from Dusseldorf.

Notes to Editors

Information about the countries taking part and other facts and figures can be found on the .

SM4