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Music Industry Advice

Are you an artist starting out on your career? A music-lover who wants to work in audio production or A&R? Or just a creative who wants to learn more about the music industry? Then this page is for you!

Every year 大象传媒 Music Introducing puts on an event called Introducing LIVE, with the aim of sharing advice for anyone who wants to learn about music in all its forms. It has taken place virtually and across the UK, with stars like Jake Bugg and Arlo Parks telling their stories, and experts ranging from label heads, to radio presenters, to Glastonbury's Emily Eavis imparting their knowledge.

We've collated a selection of brilliant masterclasses and interviews below for anyone who is interested in the creative industries - so scroll through the topics below and get listening! We have panels on the following subjects:

  • How to succeed
  • Making Music
  • Gigging
  • Releasing music and making money
  • Mental health and inclusivity

How to succeed

Making Music

Gigging

Releasing music & making money

Mental Health & Inclusivity