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Music Industry Advice

Are you an artist starting out on your career? A music-lover who wants to work in audio production or A&R? Or just a creative who wants to learn more about the music industry? Then this page is for you!

Every year 大象传媒 Music Introducing puts on an event called Introducing LIVE, with the aim of sharing advice for anyone who wants to learn about music in all its forms. It has taken place virtually and across the UK, with stars like Jake Bugg and Arlo Parks telling their stories, and experts ranging from label heads, to radio presenters, to Glastonbury's Emily Eavis imparting their knowledge.

We've collated a selection of brilliant masterclasses and interviews below for anyone who is interested in the creative industries - so scroll through the topics below and get listening! We have panels on the following subjects:

How to succeed
Making Music
Gigging
Releasing music and making money
Mental health and inclusivity

How we made it

Sam Ryder, Maisie Peters, and Piers from Rudimental share their stories
How 大象传媒 Introducing can help an artist

Kelly Betts, venbee, Sekou, and Ryan Lofthouse, discuss how Introducing can help an artist's musical career
Getting national recognition

Tips from Jack Saunders (Radio 1鈥檚 Future Artists), Andre AM (Radio 1 / 1Xtra), Hana Staddon (6 Music), Alison Howe (大象传媒 Music / Later with Jools Holland), and Alysha Wood (Never Say Die Promotions)
Advice for careers in radio and live music

Inspirational stories and expert advice from industry professionals who work across music at the 大象传媒, as part of East Bank Careers Week
Building your ideas and discovering new opportunities

Featuring Dev Sherlock (SXSW Festival), Catrin Vincent (Another Sky) and Dr Rangan Chatterjee
How to make it as an artist outside of London

Featuring Alex Robertshaw (Everything Everything), Lauran Hibberd, and Jaguar
Making it as a one-person band

Featuring Jack Garratt, Georgia, Inka Upendo and Hel茅na Star
How non-conforming artists prosper in their surroundings

Being unique should be celebrated! Hear from artists who have kept it authentic.
The ultimate guide to TikTok

Adum built a following of nearly 500k on Tiktok, and then converted that to 1.6m streams on his debut single - find out how
How to make it as a DJ

Top tips from DJ, vocalist and producer Jess Kidd
Get creative

Getting TikTok-ready, building your brand and making the most of studio time
Tom Robinson's advice for musicians and presenters

Tom Robinson shared his tips in conversation with Emily Pilbeam, before leaving 6 Music's Introducing Mixtape

The Art of Song

Top tips from Future Utopia, Carla Marie Williams (songwriter for Beyonc茅, Sean Paul & Britney Spears), Debbie, Miss Jacqui, and R脴RY
Sounds of Glass Animals: Production tips with Dave Bayley

Advice from Glass Animals' lead vocalist
Making radio-quality tracks from home

Featuring Andy Rogers (Radio 1's Live Lounge), Katie Tavini (Mastering Engineer for Nadine Shah) and lecturers from Hull University's Music Technology course
Songwriting: Inspiration and Creativity

Featuring Arlo Parks, Mae Muller, Holly Humberstone, and Chris Bailey (Do Nothing), plus songwriters for artists like George Ezra, Easy Life, Stormzy and more
Developing as a songwriter

Earley's Bethia speaks to Gini from MIYA MIYA about being played on Radio 1 and writing for Jason Derulo, Liam Payne and Jonas Blue
Music production and live sound

Deva St. John speaks to Munboi about music production, and live sound
How to build a home studio

Featuring chart-topper 220 Kid, plus Andrew Scheps (Adele, Red Hot Chili Peppers), Richard Wood (The Old Smithy), Paul White (Sound on Sound), Paul Farrer (Weakest Link, Dancing On Ice).

How to smash a live set

Lorna Blackwood (vocal coach to Dua Lipa, Mimi Webb), Egg Moore (Porij), and Mike Park (musical director) discuss how to smash a live performance
How to make a song into a show

You've written a song, but how do you make it sound and look good live?
How to run a successful club night

Featuring 220 Kid, Judge Jules, Alan McGee, and more
Streaming masterclass

Streaming is now a fundamental part of the music industry so how can you make the most of it to boost your own music and reach a wider audience?
Gigging again

How to get back into gigging following the pandemic
The future of live and local

How artists and composers coped when live music was put on hold
Keeping Live Alive

Arlo Parks, Sybil Bell, Annie Mac, Alexandra Ampofo, and Lianne La Havas discuss the future of live music
How to get booked for The Great Escape Festival

Adam Ryan, head of music for The Great Escape Festival, explains how he books artists

Being an independent artist

Grace Carter, Hak Baker and more share their advice for being an independent artist
Record deals: Pros and Pitfalls

Join Judge Jules, Lauren Aquilina and more on a whirlwind tour of the record deal world
How to make a living from music

Featuring advice from industry experts including Dev from IDLES
How to find a manager - and how to manage an artist

Thor Sutherland from Way Out Music on starting out as an artist and music management
Investment

Breaking down the economics of recording
Self-managing and self-releasing music

Low Island's Carlos & Felix present a masterclass on self-managing & self-releasing music

Inclusivity

Making sure anyone can thrive in the UK's music culture
How to build resilience in the music industry

Feeling overwhelmed? Radio 1's Dr Radha, Will from Creeper, Mauvey, and Bruch are here to help
Positivity & Wellbeing

Finding your identity as an artist and managing your mental health
LGBTQ+ artists sparking a revolution

Lava La Rue, Tag Warner (Gay Times), Shura, Jodie Harsh and Mykki Blanco explore the inspiring LGBTQ+ key players who are sparking a revolution in music
Women in music

Featuring Este from Haim, Jamz Supernova and Biig Piig
Owning your heritage

Featuring Joy Crookes, Harpz Kaur and Ransom FA