Marketing: Hacking the Unconscious Series 1 Episodes Available now
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The Power of Shame
Exploring the psychology underlying the greatest marketing campaigns in history.
Food Tubs, Facebook and Fetishes
How brands harness the power of social proofing.
Aids: Transforming Ignorance
How the 1987 AIDS campaign 'Don't Die of Ignorance' transformed social attitudes.
From Big Posters to Big Data
From 'Mad Men' to 'Math Men'. What does Big Data mean for the future of marketing?
Selling a Philosophy
How three words transformed a mundane sports good into an entire philosophy.
From Ads to Art
Can marketing move beyond mere copy and be considered genuine art?
Diamonds and the Peacock's Tail
The ad slogan that changed our culture, and the psychology that still powers it.
A Campaign for 'Real' Women?
Advertising's attempts to modernise its often harmful portrayal of female beauty.
The Allure of Altruism
Why we are driven to donate, and how charities can benefit from marketing's insight.
A Serpent in the Garden
Marketing faith and idealism, from Coca-Cola's 'Hilltop' to contemporary Islamic branding.
