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Are you an Alpha or a Hedonist? Or maybe you're more of a Traditionalist or a Altruist? Rachel Pashley, Head of Female Tribes Consulting, tells us why women are more than just busy working mums and sassy singletons that advertising creatives seem to think we are. She surveyed 8000 women from around the globe to find out what it really feels like to be a woman in the Twenty First Century for her book New Female Tribes.