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Deborah Meaden

Deborah Meaden is the Den鈥檚 longest serving Dragon after Peter Jones, having joined in Series 3. Not only is Deborah a business leader and bestselling author, she is also well known for her environmental pursuits.

Deborah spent most of her business life in leisure and hospitality, growing a wealth of experience and valuable connections across a wide arena. She supports ethical, fair practice both in business and in life; believing that business can be a real driver of positive change and that taking care of the environment and wildlife is essential for our future security and wellbeing. Her current portfolio of over 20 investments is wide ranging but all have impact at their heart.

Beyond her support for Businesses she is actively involved in a carefully selected group of environmental charities; she is a fellow of the WWF, a trustee of Tusk Trust, an ambassador for the Marine Conservation Society, the RSPB and Lendwithcare amongst others. She is also a Visionary for Compassion in World Farming (CIWF) and a fellow of the RSA.

Deborah is the host of popular podcast, The Big Green Money Show in which, alongside co-host Felicity Hannah she investigates the impact that big and small businesses are making on the planet and how sustainability can be an opportunity not just a perceived inconvenience.

In 2023, Deborah published her bestselling children’s book ‘Why Money Matters’: an accessible guide to the world of money for 6 to 9 year olds. Her second book “Talks Money” for 11 to 16 year-olds, launched in 2024 and instantly became a best seller.

Total pledged to invest in the Den – almost £6m.

Investments include:

  • Dock and Bay (S15, quick drying beach and travel towel)
  • Marxman (S14, non-permanent DIY marking tool)
  • Solar Buddies (S20, child-friendly sunscreen applicator)
  • Get Fussy (S19, eco refillable deodorant)
  • The Little Loop (S19, online store to buy, swap and rent children’s clothing)
  • Hope and Ivy (S14, contemporary British Fashion brand)
  • Rehook (S17, innovative bicycle tools)