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Sara Davies

Sara Davies hails from County Durham and joined the Den in 2019 when she was just 35 years old - she was, at the time, the youngest-ever Dragon.

She founded Crafter's Companion, a retail business specialising in crafting, 19 years ago from her bedroom at university. Spotting a gap in the market for an envelope-making tool for card makers, Sara invented one! With the help of her engineer Dad she got a local joiner to make them in MDF, and crafters bought them in their thousands, catapulting her business to success.

Today, Crafter’s Companion is a multi-million pound company and a household name in the arts and crafts industry, selling to customers worldwide. Sara She is the recipient of over 25 business awards and in 2016 was recognised for services to the economy with an MBE in the Queen’s Birthday Honours list.

Total pledged to invest in the Den - over £2.3m.

Investments include:

  • Willsow (S18, plantable children’s books)
  • Mini First Aid (S18, child and baby first aid franchise)
  • Psychic Sisters (S20, spiritual wellness brand)
  • Sibstar (S21, bank card for people with dementia)
  • Scoff Paper (S21, edible greetings cards for dogs)
  • Skin (S21, beauty & skincare price comparison app)