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Phil Turner

Phil was awarded ‘Supreme Pie Champion’ in 2020 for his family-owned pie business, which dates back to the 1930s. He’s hoping to prove himself to Lord Sugar and start making him some real dough.

Fact title Fact data
Occupation
Owner, Pie Company
Location
Bognor Regis

What's your biggest business success to date?
My biggest business success would be buying my parents' small bakery at the age of 21, and building it into a seven-figure profitable business.

You don’t grow a multi-million-pound business by being a pushover.

What's your biggest business fail?
Building my business over the years is a succession of failures. Almost everything I’ve done for the first time failed in one way or another. I live by the motto “we win or we learn.” There's no failure that I've encountered in business or life that hasn't been necessary for growth. Failure is necessary for success.

Tell us something about yourself.
I am terrible at writing and spelling. Anything I write by hand will always be in capital letters and almost definitely spelt wrong. Although undiagnosed, I would imagine I am dyslexic. I don’t feel it has held me back in business.

Why do you deserve Lord Sugar’s investment?
I deserve Lord Sugar's investment because I already have a track record of successfully building and scaling a business. I've learnt how to run a business the hard way, and now I feel like it’s time to take my business to the next level.