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Dr. Asif Munaf

鈥淏eauty, brains, body and business鈥 is how Asif proudly describes himself on his CV. A doctor with a business plan focused on healthy vitamins and supplements, Asif may need more than the four 'Bs' to win Lord Sugar鈥檚 investment.

Fact title Fact data
Occupation
Owner, Wellness Brand
Location
Sheffield

What's your biggest business success to date?
Launching a business whilst working 12-hour shifts as a doctor during Covid.

I鈥檝e got an extremely high IQ. I鈥檝e got an extremely high bench press. And to top it off, I鈥檓 quite good on the eyes.

What's your biggest business fail?
Dragons’ Den, D.A.T.E Smoothie. Was far too early, but I learnt some great business insights from the Dragons.

Tell us something about yourself.
I am the eldest of six kids, and have a brother at primary school who is 22 years my junior!

Why do you deserve Lord Sugar’s investment?
With my range of vitamins and supplements, I would make sure he's fit, sharp and firing for at least another 20 series!