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Programme 2: Alcohol and Tobacco |
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Every year across the globe, millions of dollars are spent on trying to persuade people to look after their health. Some campaigns have proved spectacular successes, others have had no effect at all. Jackie Hardgrave explores the business of health education, its triumphs and pitfalls, and its vital role in protecting the health of a community.
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2. Alcohol and Tobacco - The issues surrounding alcohol abuse are many. Being an alcoholic doesn't just affect you, but also your family and friends. What's the most effective way to escape from such addictions? How do you mount a campaign to stop or reduce the use of a drug that has been around for centuries and is so entrenched in social activity in many cultures? Also, how do you go about reducing people's use of this drug, when they aren't addicted, but are still putting people's lives at risk by operating machinery and driving whilst under the influence of alcohol? How much do people really know about what's a safe limit - do they know when they have become addicted?
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Tobacco - The tobacco industry is one of the largest in the world, and one of the richest. Cigarette advertising makes it look cool to smoke, but the danger to health is great. Some people do manage to give up, but many continue the social and pleasurable act of smoking. Britain used to be the leader in reducing the number of those who smoke. Bradford Hill and Richard Doll - from the London School of Hygiene and Tropical Medicine - were the two doctors who found the link between tobacco and lung cancer. When fellow doctors realised the connection, they did the best thing for any campaign: they stopped smoking. Now, under 10% of doctors in Britain smoke. But is that sufficient incentive to give up? And do you really want a lecture from your doctor every time you turn up with a cough or worse? Health workers in this area sometimes get despondent about the numbers of people still using tobacco despite all their hard work. Is there a limit to the effectiveness of campaigns?
Jackie Hardgrave - ex-smoker - discovers how to get people to give up those pleasurable things in life - or not, as the case may be.
 Listen again to the programme
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RELATED LINKS |
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大象传媒 Health
大象传媒 Health: Kick the Habit
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