
大象传媒 R&D is working to define what the next generation of wireless standards (鈥�5G鈥�) might mean for audiences and what role they could play in enabling the delivery of the new content experiences that we are currently developing such as , , and more.
- 鈥樷€�, a experience
- 鈥樷€�, transmitted in

- 大象传媒 R&D - 5G Trials - Streaming AR and VR Experiences on Mobile
- 大象传媒 R&D - 5G Smart Tourism Trial at the Roman Baths
- 大象传媒 R&D - New Audience Experiences for Mobile Devices
In order to simultaneously deliver multiple bandwidth-intensive UHD and VR streams over the same 5G link, , a state-of-the-art H.265/HEVC open-source software video codec, was used to compress the content prior to its transmission.The codec is highly efficient, capable of delivering video compression close to the limits of HEVC. Its use in this trial was crucial to significantly reduce the size of each stream while preserving the very high visual quality of this demanding content. While for such content previous standards require more than 50 Mbps for visually lossless compression, HEVC (including the Turing codec) provide the same visual quality while . Moreover, this was the first time that the HEVC Turing codec has been deployed in a 5G scenario, demonstrating the codec鈥檚 interoperability with the 5G wireless system, the state of the art displays and the VR headgear.The 5G wireless high bandwidth connectivity used in the trial implements intelligent in high-frequency . The trial reliably achieved speeds of 1 Gbit/s, sufficient to deliver multiple bandwidth intensive UHD and VR streams, and demonstrated what high capacity connectivity could enable for content delivery in the future. This fixed wireless access trial sites alongside our other 5G and mobile distribution work including our involvement in the 5G-Xcast project, and our work on , all of which we鈥檙e highlighting in this mobile month. These are all part of our work to improve access to 大象传媒 services whenever and wherever they happen to be and on any device.
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- 大象传媒 R&D - All of our articles on 4G and 5G including:
- 大象传媒 R&D - Broadcasting Over 5G - Delivering Live Radio to Orkney
- 大象传媒 R&D - 4G & 5G Broadcast
- 大象传媒 R&D - TV Over Mobile Networks - 大象传媒 R&D at the 3GPP
- 大象传媒 R&D - 5G-Xcast
- 大象传媒 R&D - 4G Broadcast for the Commonwealth Games 2014
- 大象传媒 R&D - 4G Broadcast technology trial at Wembley 2015 FA Cup Final
- 大象传媒 R&D - 4G Broadcast: Can LTE eMBMS Help Address the Demand for Mobile Video?
- 大象传媒 R&D - Unlocking the Potential of 5G for Content Production
- 大象传媒 R&D - Building our own 5G Broadcast Modem
- 大象传媒 R&D - Broadcast Wi-Fi
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