Developing an architecture that allows seamless reception of content on different devices as users move between different environments and available networks.
Project from 2017 - 2019
focussing on the role of broadcast/multicast in 5G. Its focus is on two specific 鈥榲erticals鈥�, namely Media & Entertainment and Public Warning. We were successful in securing funding from the and are one of 18 different partners from across 9 different countries in the consortium.
The project aims to develop an architecture that allows seamless reception of content on different devices as users move between different environments and available networks. It will achieve this through the design of new radio access, transport and application layers that build on the emerging 5G specifications targeting traditional unicast delivery. The definition of interfaces that try to harmonise the delivery of broadcast and unicast content will also be key to this.

The project is divided into different that address different aspects including radio access network, core network, architecture as well as demonstrators. There is also , that aims to define not only the applications for broadcast/multicast within the project but also the high level requirements. At the same time, a number of test beds are being developed to host experiments and allow us to demonstrate the concepts developed within the project and allow us to showcase the advances made within the project.
A video from the 5G-Xcast collaborative project featuring 大象传媒 R&D's Andrew Murphy.
So far our focus within the project has been on developing the use cases and defining a benchmark for the radio performance of the system based on . This has included lab measurements using our 4G lab setup.

Future work for 大象传媒 R&D will include the development of a simulator platform to evaluate 5G transmission approaches as well as researching how the delivery of object-based media could benefit from the 5G-Xcast approach.
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- 大象传媒 R&D - All of our articles on 4G and 5G including:
- 大象传媒 R&D - A New View of the Weather: Forecaster5G, our Object-Based Weather Report
- 大象传媒 R&D - Broadcasting Over 5G - Delivering Live Radio to Orkney
- 大象传媒 R&D - 4G & 5G Broadcast
- 大象传媒 R&D - TV Over Mobile Networks - 大象传媒 R&D at the 3GPP
- 大象传媒 R&D - 4G Broadcast for the Commonwealth Games 2014
- 大象传媒 R&D - 4G Broadcast technology trial at Wembley 2015 FA Cup Final
- 大象传媒 R&D - 4G Broadcast: Can LTE eMBMS Help Address the Demand for Mobile Video?
- 大象传媒 R&D - 5G Trials - Streaming AR and VR Experiences on Mobile
- 大象传媒 R&D - 5G Smart Tourism Trial at the Roman Baths
- 大象传媒 R&D - New Content Experiences over 5G Fixed Wireless Access
- 大象传媒 R&D - New Audience Experiences for Mobile Devices
- 大象传媒 R&D - Unlocking the Potential of 5G for Content Production
- 大象传媒 R&D - Building our own 5G Broadcast Modem
- 大象传媒 R&D - Broadcast Wi-Fi
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