Updated: 23 January 2023
We use your personal information to make the 大象传媒 better for you and for everyone. That includes doing things like:
- Recommending things we think you’ll enjoy, like TV and radio programmes
- Notifying you about things you’ve told us you like, for example a new series of your favourite TV show
- Personalising parts of the 大象传媒 to your tastes, including emails, radio, news, iPlayer and music
We also use it for business, regulatory and legal purposes, like:
- Dealing with any requests you make or content you submit
- Getting in touch if we need to tell you about something, like a change to our policies or issues with a service. Or to tell you if your 大象传媒 account hasn’t been used in a long time and to ask if you’d still like to use it
- Identifying where you are and giving you the right version of the 大象传媒 for this area
We share some of your personal information with TV Licensing to check if you are using 大象传媒 iPlayer and to keep their database up to date. Find out more about when you need a TV Licence.
Outside the UK?
If you’re outside the UK, you’ll see the international version of the 大象传媒 website, bbc.com, which features advertising. Some of this advertising will be tailored to you, based on how you use bbc.com and other sites.
Find out more about personalised advertising