大象传媒

Often, when areas of improvement are identified through data monitoring, tools are needed to embed effective change. 50:50's monitoring is no different. It is why the 大象传媒 creates tools to support its content-makers and the 50:50 partner network.

The 50:50 Tracker

In partnership with Stanford University in California, 50:50 has developed a new platform to enable participating teams to record, track and publish data on gender, disability and ethnicity representation. The 50:50 Tracker will enable both the 大象传媒 and 50:50 partners to rollout wider diversity monitoring at scale.

The 大象传媒 started rolling out the tracker in April 2022. The open-source software will be made publicly available, and 50:50 partners will be offered support to embed the tracker into their organisations.

50:50 New Voices Database

50:50 The Equality Project launched a new expert contributors database in March 2021, featuring 1500 women and non-binary or genderqueer contributors. It now contains more than 2500 potential experts across a range of specialisms, from politics and economics to science and engineering. More than 990 are from ethnic-minority backgrounds and 200 identify as disabled.

With a focus on growing the database to better serve World Service Language teams, we held virtual networking events for contributors from over 30 countries across Africa, Asia, Europe, and the Americas in early 2022. Sessions were hosted in Arabic, Farsi, and French. There are now close to 1000 bi- or multilingual experts on the 50:50 New Voices database.

Find out more about the database and how to sign up as a contributor .