The remit of 大象传媒 Alba is to offer a mix of genres, including television news and weather.
It should aim to serve Gaelic speakers, those learning the language, those that might wish to learn, and those interested in the language and culture. It should aim to reflect and support Gaelic culture, identity and heritage.
Current service licence
The Trust reissued this service licence in April 2016 with an amended baseline budget for the year 2016/7. In giving approval to this change, the Trust has been assured by the 大象传媒 Executive that the change to the budget does not reflect any change to the remit, scope or other stated key characteristics of the service.