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Each year the four Audience Councils, for Northern Ireland, England, Scotland and Wales, advise the Trust on priority issues for audiences around the UK. The priorities for audiences in Northern Ireland for 2016/17 are as follows:

Be relevant to young audiences and deliver for them.

Find innovative ways to build on how the 大象传媒 listens to its audiences, with particular attention to groups that are less well connected with the 大象传媒 and its services. This is especially relevant in the context of changes to governance and regulation in the next Charter.

Deliver a fuller portrayal of a contemporary Northern Ireland and its communities to UK-wide audiences; increase the volume and range of network content from Northern Ireland.

Meet evolving audience needs for news - strengthen reporting of the devolved UK; do more to reflect the pace of political, social and demographic change in Northern Ireland and to report the local angle on UK and international issues. Enhance the depth and range of 大象传媒 News Northern Ireland online, seven days a week.

Continue to work to close the digital divide so that all sections of the audience benefit from the full range of 大象传媒 services.