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Name | Karen O'Neill and Karen Coombes |
Pitching | KCO Inline Ice Skating Ltd |
Investment Required | £100,000 |
Equity Offered | 25% |
Brief Description | New inline skate that allows dancers to perform ice-dancing moves on all surfaces. |
The two Karens deliver a confident pitch to the Dragons, complete with a demonstration from a troupe of icebladers.
Their display certainly seems to leave one Dragon struggling for words - Theo Paphitis tells them he doesn't know what to say. He wants to try and understand how their product differs from in-line skates and is confidently told by the duo that it's all in the angles. They reassure the Dragons that with these skates you can do a far greater variety of jumps than is possible on in-line skates.
Peter Jones however wants to understand their finances in further detail. Despite an initial claim of £100 mark-up on each pair of skates Peter discovers on further questioning that they will in fact only make £25 profit per pair.
Duncan Bannatyne questions them on how many people actually want to learn to ice-skate but the pair are unable to provide him with an exact number. Duncan can't see the business being a big seller, so he declares himself out.
Deborah Meaden's interest however has been roused by the educational part of their business, as the pair have been spending some of their time running teaching sessions in schools. However, in the past six months this side of the business has only generated £20,500.
These revenue figures alarm James Caan who tells them that this isn’t an attractive business proposition. After repeatedly asking how many skates they sold last month the duo eventually admit they have yet to sell any at all. Jamess them there's no substance in their proposition, so he’s out.
Peter Jones follows, saying that the proposal is ridiculous and painful and he is quickly joined by Deborah who declares herself out.
But Theo Paphitis seems intrigued by their claim that they have been endorsed as a training aid by the National Iceskating Association. Theo scrutinises their paperwork from the Iceskating Association and also an offer from a major retailer.
Impressed by their paperwork, a satisfied Theo goes on to offer them the full amount, but for 45% of the business, telling them that they will need a lot of help to get this product to market. The relieved pair happily accept the offer.
Theo Paphitis: £100,000 for 45% equity in KCO Inline Ice Skating Ltd.
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