大象传媒

When CEEFAX started in 1974, it was the first teletext facility in the world - enabling the viewer to "see facts" - and the start of interactive television services that are now taken for granted. CEEFAX was developed two years earlier by 大象传媒 engineers who exploited the unused capacity of the 625 line television signal to send information. The text could be displayed instead of the television picture or overlaying it, and accessed at the touch of a button.

CEEFAX was a minority interest at first, as a new television was needed to receive it, but the popularity of rented televisions, which could easily be upgraded, ensured uptake steadily increased. The service received a great boost once gaps in the television schedule began to be filled with a selection of pages from CEEFAX, accompanied by music. Eventually it had 22 million weekly users.

Apart from news and sport coverage, including chess and racing, CEEFAX offered pages of weather, music reviews, travel information, jokes and even an alarm clock. At its height as many as 600 pages were available.

As part of the analogue television signal, CEEFAX was discontinued when the network became digital-only in 2012, but more advanced interactive services such as the Red Button and 大象传媒.co.uk are its spiritual successors.