The Bottom Line Episodes Episode guide
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Ideas: How To Turn Your Dreams Into Business Reality
The inspiration, the pitch, the timing - what makes a business idea live or die?
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Marketing: How Effective Is Fear In Advertising?
Why do advertising agencies use fear to get us to part with our money?
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Google: The Couple That Took On The Tech Giant
How a British small business cost the tech giant more than 拢2bn.
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Evacuation: How to Rescue a Business From a War Zone
Can you get staff out of danger and still keep the show on the road?
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Debt: Do Collectors Deserve Their Bad Reputation?
The reality of a profession we never want to encounter, but couldn't do without.
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Side Hustles: What's It Like Balancing Two Jobs At Once?
Everyone seems to have one... We find out the truth about side hustles.
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New Tech: How Smart Is the Smart Energy System?
The new home tech that could be key to keeping the lights on as we switch to renewables.
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The Bottom Line (unofficial) Business Awards
Debating the highs and lows of the business landscape in the last year.
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The business of private schools
The business of private education: how it works, how much money is made and where it goes.
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Being the new broom
Stepping into the top role: learning from business leaders.
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The Business of Dying
Final farewells - how does the industry work?
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Is copyright going wrong?
Is copyright law working to secure returns for creators?
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Is work getting more intense?
Has a rise in flexible working lead to an increase in overwork, stress and burnout?
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Hype
Why do some brands go viral, and how much hype is too much?
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Electric Cars: Made in China?
Could the UK soon be awash with cheap EVs from the industry's global superpower?
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In the eye of a crisis
Evan makes up crisis management scenarios to see how CEOs handle a business emergency.
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Rethinking retirement
Should we think about stepping down the career ladder as we approach pension age?
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Where's the life in nightlife?
Why are so many nightclubs closing, and what might replace them?
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Navigating the Say-Do Gap
How do businesses cope with the misalignment between consumers' intentions and actions?
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Feedback
Tips on how to dish it out, and how to take it.
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Meat
We're told we need to eat a lot less of it, so how is the industry responding?
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Many unhappy returns
What really happens when you buy something online and then send it back?
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Bringing your 'whole self' to work
Should we share our personal politics, beliefs and vulnerabilities with colleagues?
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Meetings
In the last programme of the series, on the agenda is meetings. With Evan Davis.
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Blockbuster drugs
How to come up with a billion-dollar medicine, and who pays for it.
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The Age of the Train?
Could long-distance trains become a serious competitor to the plane?
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In denial
When bad things happen in business, why do some leaders pretend they haven't?
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Rebranding
The purpose and the pitfalls of transforming a company鈥檚 image
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Google DeepMind's Demis Hassabis
The child chess prodigy turned AI leader on the technology's rewards and risks.