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Economic

External view of The Bank of England
Image caption,
Economic factors include interest rates set by the Bank of England

An economy is made up of the money, goods and services that are produced and used by a country.

If an economy is doing well, people will be more likely to find jobs and there will be a high demand for goods and services.

If an economy is doing badly there will be high unemployment and people will not have as much money to spend on goods and services.

Changes in and are other economic factors that can affect a small business.

External view of The Bank of England
Image caption,
Economic factors include interest rates set by the Bank of England

Economic factors

InfluenceImpactAction
The economy is doing well (this is known as a boom)Sales will increaseIncrease prices or launch new products
The economy is doing badly (this is known as a recession)Sales will decreaseLower prices or introduce special promotions to attract customers
Increase in interest ratesIt costs more to borrow moneyPay back loans quickly
InfluenceThe economy is doing well (this is known as a boom)
ImpactSales will increase
ActionIncrease prices or launch new products
InfluenceThe economy is doing badly (this is known as a recession)
ImpactSales will decrease
ActionLower prices or introduce special promotions to attract customers
InfluenceIncrease in interest rates
ImpactIt costs more to borrow money
ActionPay back loans quickly