Social
Social factors are influenced by the people who use the business. Any changes in lifestyle, opinions or what consumerAn individual who purchases goods or services require can affect the success of a business.
Social factors
| Influence | Impact | Action |
| Changes in trends and fashions | A business will lose customers if it does not keep up with current trends | Increase market research |
| Increased interest in healthy lifestyles | More demand for healthy products | Food companies provide more nutritional information or reduce sugar, salt or fat content in product. |
| Influence | Changes in trends and fashions |
|---|---|
| Impact | A business will lose customers if it does not keep up with current trends |
| Action | Increase market research |
| Influence | Increased interest in healthy lifestyles |
|---|---|
| Impact | More demand for healthy products |
| Action | Food companies provide more nutritional information or reduce sugar, salt or fat content in product. |