大象传媒

The Investiture of the Prince of Wales - when Prince Charles was formally presented to the Welsh people as their Prince - was broadcast live on 1 July 1969.

The 大象传媒 brought all the pomp and pageantry to viewers and listeners in one of the biggest and most complex outside broadcasts since the Coronation. In the ceremony at Caernarfon Castle the Queen gave Charles the symbols that marked him as Prince of Wales; the sword, coronet, ring, rod and mantle. In addition to the 4000 guests present in the castle, 19 million saw it at home and another 500 million watched around the world.

Television coverage of the Investiture began on 大象传媒 One at 10:30am and continued until 4:30pm. At the same time it was broadcast in colour on 大象传媒 Two. The Investiture was a great demonstration of the benefits of the new medium and the number of colour sets in use doubled during the year. There was bilingual commentary on Radio 4 Wales with the main radio broadcast on Radio 3.

The 大象传媒 remains the first broadcaster audiences turn to for major national events, particularly those involving the Royal Family. The events surrounding the Queen’s Diamond Jubilee in 2012 saw extensive coverage as did – more recently - the wedding of the Duke and Duchess of Sussex.