大象传媒

The Wimbledon Tennis Championships of 1 July 1967, shown on 大象传媒 Two, marked the beginning of regular colour television in Britain. Journalists who attended a special viewing at Television Centre were impressed with the new technology and the quality of the picture. David Attenborough, Controller of 大象传媒 Two, announced that the channel would initially broadcast in colour about 5 hours a week. By December, 80% of programmes were in colour.

The original December launch date was brought forward to July so the 大象传媒 could claim to be the first colour broadcaster in Europe. France, Germany and Holland - who had planned an autumn launch of their colour services - were all beaten to air, but in Britain, with fewer than 5000 colour sets in circulation, the audience was very small.

However the period up to the full launch exposed audiences to the new service, gave time for 大象传媒 staff to get used to the technology, and offered manufacturers a chance to fully prepare for the sale of the new sets that were required.

Wimbledon has always been the focus for advances in broadcast technology, being among the earliest outside broadcasts. In 2011 the 大象传媒 broadcast the final in 3D.