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Different stakeholders will expect different things from a business. Given their different interests in the business, sometimes their expectations can cause conflict. The business has to balance these various interests.

Some examples of the different priorities of stakeholder groups:

• shareholdersand owners want to ensure the business is successful and are interested in how much profit the business can make
• managers want a good salary and opportunities for further career progression
• employees want good levels of pay, job satisfaction and job security, and may also be interested in career progression
• customers want good quality and a range of products at reasonable prices
• suppliers want to receive payments on time, and regular orders
• the local community (people living in the area) may be looking for work, which local businesses can provide
• pressure groups want to increase knowledge of their cause, eg if a business is going to increase traffic pollution in their area
• the government wants businesses to create more jobs in order to raise more money from taxes and save money on benefit payments