Marketing
The marketing department is concerned with finding out the needs and wants of potential customers and promoting the company鈥檚 products or services.
The main functional activities carried out by the marketing department are:
- advertising
- market research
- promotion
- selling products
Advertising
Goods and services are often advertised on television or radio to inform customers about products. It is the job of the marketing department to decide how and when to advertise and to develop advertising campaignA targeted promotion of a product or service on, for example, television, radio or magazines.
Market research
To find out if a product or service will be successful a company will use market research. Market research is the process of gathering information on customers鈥 needs and wants. This can be done through surveysA series of questions used to gather information , observations or interviews.
Promotion
The marketing department will decide which form of promotion would be best suited to the product such as a percentage discount or buy one get one free.
Promotion
Selling products
The marketing department is responsible for increasing sales of a product through correct pricing and designing attractive packaging.