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Name | Ian Worton and Peter Neath |
Pitching | Grillstream |
Investment Required | £120,000 |
Equity Offered | 15% |
Brief Description | An easy to clean grill tray that collects and stores the fat from sausages and other meats. |
Ian and Peter's pitch for their unique method for collecting excess fat from grill pans and barbeques includes a workmanlike demonstration.
Deborah Meaden, a self-confessed non-cook, is somewhat concerned how robust the device really is but the duo put her mind at rest on that score.
Peter Jones asks about the patent protection and is told that it covers that part of the device that collects fat through an open bar. The pair have already secured a patent in the UK and USA and have files pending in Europe and Canada.
Peter Neath goes on to suggest they hope their device would change the way people grill and barbeque.
Theo Paphitis wants to know what the pair will spend the £120,000 on but their answers are evasive. Theo presses them to reveal their business plan and goes on to suggest that they may want to consider either manufacturing and selling them or licencing them to barbeque firms.
Instead the duo talk vaguely about putting the investment money into trade shows and advertising.
Peter wants to know about their backgrounds. Both have worked supplying parts to the car industry. Peter Neath volunteers that after 17 years of trading he has made £50,000 after tax in the last financial year.
James Caan wants to know how much he expects to make on his new product in the first year of trading. Peter replies he would hope to make £330,000.
The Dragon is deeply unimpressed. He considers their numbers unrealistic and their business plan non-existent. For those reasons he is out.
Peter Neath points out that neither of them have retail expertise outside the auto industry and are as much pitching for Dragon mentoring on the retail front as for actual financial investment.
Duncan Bannatyne replies that if this is the case they should have come into the Den and offered him 25% of the company for nothing and he would have considered it. As it is, he is not prepared to part with £120,000 as their business isn't worth it. He is out.
Deborah Meaden is quick to follow suit, admitting that she may be making a big mistake, but that the duo have failed to convince her about the product itself.
Peter Jones says the pair have a great product but he isn't excited by it. To make it work would require a serious marketing ploy and he suggests it would need a Dragon to front it. However he says "I don't want to be the face of the grill" and for those reasons he is out.
Theo Paphitis is the last Dragon left in. He says it is a great product but can only be built into a barbeque or oven. It cannot make money as a stand-alone or as a retro-fitting. The only way forward would be to broker a licence deal.
He asks the pair again how they would spend the money. Ian Worton speculates about developing new products.
Theo is left dumbfounded. "You have just snatched defeat from the jaws of victory" he opines. "Go and licence it", he advises before declaring himself out.
No investment.
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