What are reactions?
Reactions are a form of participation. Participation is an action performed by anyone using our 大象传媒 services, in order to express themselves, respond to, or shape their experience in some way. It also has the potential to have an impact on another person's experience of the 大象传媒, for example through reacting and sharing.
Emotions and feedback are the two identified types of reactions supported on the 大象传媒 website. The difference between emotions and feedback is defined by their purpose:
- Feedback is an evaluation of a piece of content. It can be either positive or negative and is meant to teach us how to provide our audience with better personalisation.
- Emotions are feelings provoked by a piece of content. We've identified 8 types of emotions: positive, negative, sad, funny, puzzled, inspired, disgusted and shocked.
An example of the difference between feedback and an emotion:
I want to be recommended more songs like 'Hello' by Adele
This is positive feedback.
'Hello' by Adele makes me feel sad
This is a sad emotion.
What is it for?
The purpose of feedback is to eventually provide better personalisation, and the main purpose of emotions is to allow our audience to engage with our content.
Opportunities and requirements
We want our audience to engage with our content as much as possible. This is why emotions are accessible to anyone using the 大象传媒 - there's no need to sign in.
Because of this, the interface will be able to show how many people engaged with a specific piece of content, and how many of them selected each proposed emotion. But, it won't be possible to display back to them what they previously selected. It also means that they will be able to interact several times with the same piece of content, and react several times with the same - or a different - emotion.
If someone signed in picked an emotion, although the interface and experience would be identical as what a non signed person would see, the information - 'this user engaged with this piece of content' - could be used to provide better personalisation.
To use feedback our audience must be signed in to their 大象传媒 account.
Implementation
Of course not every product has to implement reactions, feedback and emotions - nor do they have to implement all the 8 types of emotions. It depends on what suits the product, the audience and the experience.
However, the meaning of each reaction has to be consistent across products. This is to clearly communicate to our audience the purpose and benefits they can get out of using this feature.
Glossary of recommended reactions
| Activity | Action | What it tells us | Signed in state | Examples |
|---|---|---|---|---|
| Feedback | Positive | To serve more content like this one | Signed in | 'Recommended more of this', thumb up |
| Feedback | Negative | Don't serve more content like this one | Signed in | 'Don't recommend this', thumb down |
| Emotions | Positive | A positive feeling was provoked by a piece of content | Both | 'Heart' emoji, smiley face |
| Emotions | Negative | A negative feeling was provoked by a piece of content | Both | 'Dislike', angry face |
| Emotions | Sad | A feeling of sadness was provoked by a piece of content | Both | Sad face, heartbroken |
| Emotions | Funny | A feeling of amusement was provoked by a piece of content | Both | "Lol", "funny", laughing face |
| Emotions | Puzzled | A feeling of confusion was provoked by a piece of content | Both | "Weird", thinking face |
| Emotions | Inspired | A feeling of admiration was provoked by a piece of content | Both | "Hero", "inspiring", applause emoji |
| Emotions | Disgusted | A feeling of disgust was provoked by a piece of content | Both | "Disgusting", "gross" |
| Emotions | Shocked | A feeling of surprise was provoked by a piece of content | Both | "OMG!", "OMD!", shocked face |
If you have questions about this guideline, please get in touch with the contributors at the top of this page.