大象传媒

The children’s Saturday morning show Live and Kicking went on air on 2 October 1993. Over three hours of entertainment was presented by Andi Peters – fresh from the Broom Cupboard – and Emma Forbes – promoted from the cookery slot - alongside rising star John Barrowman. As the successor to Going Live! it offered continuity, with "Run the Risk" and the ever popular Trevor and Simon, but lots of new features too.

"Famous for Five Minutes" allowed a family the chance to shine. "It’s My Life" looked at people with unusual lifestyles; in the first week a new age traveller. Guests on programme one were Michelle Gayle and Linford Christie, with music from Take That.

Live and Kicking went up a gear in 1996 with the introduction of new presenters Zoe Ball and Jamie Theakston, following an emotional farewell from Peters and Forbes. The show’s success was such that a Friday show - L&K Friday - was introduced. Proceedings were further enlivened by the antics of puppets Mr Sage and Mr Onion and Mr Blobby.

Live and Kicking came under pressure from SM:TV, upsetting the 大象传媒s dominance of Saturday mornings and so - despite several changes of presenters – it ended in 2001. Today, with two dedicated channels and a comprehensive online presence, children can access entertaining programming whenever they want.