大象传媒

On 1 October 1939 Winston Churchill gave his first wartime broadcast, on the recently created 大象传媒 Home Service. Churchill, the First Lord of the Admiralty, delivered his assessment of the first month of hostilities. He did not like the 大象传媒 - which had defied the government to carry statements from strike leaders during the 1926 general Strike - and had only broadcast infrequently before the war. However, he understood the power radio gave him to speak to the nation.

The speech is not as famous as the ones Churchill delivered as Prime Minister during the summer of 1940, but did contain his opinion of Russian intentions as 鈥渁 riddle wrapped in a mystery inside an enigma鈥�. Churchill spoke of the defence and fall of Poland against the onslaught of Germany and Russia.

He suggested that Russia鈥檚 natural interests would not coincide with those of Germany. He also asserted that the Germans were not winning the U-boat war, despite initial success. Churchill said the nation should prepare for a long conflict of 3 years and ended by likening the struggle against Nazism to the American Civil War fight against slavery.

It is hard to quantify the significance of Churchill鈥檚 wartime speeches in bolstering national morale during the long years of the war. But more than half the adult population tuned in to them and the nation came to a virtual standstill as utility companies reported a fall in demand while he was on air.