Research on this page was published in or before 2016, these reports and pages are no longer updated.
Reports (archive)
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Communication in Sierra Leone - an analysis of media and mobile audiences
April 2016
This paper looks at how adults in Sierra Leone use and access media and mobile phones. -
Humanitarian broadcasting in emergencies - a synthesis of evaluation findings
October 2015
Based on evaluations of four recent crises interventions, this report assesses the effectiveness of mass media in enabling people to survive and recover when disaster strikes. -
After the revolution 鈥� what do Libyans and Tunisians believe about their media?
March 2015
This report draws on our audience research in Tunisia and Libya since their respective revolutions to understand people鈥檚 perceptions of the media in the post-revolutionary context. -
Loy9 - Reaching and engaging the Cambodian youth audience on issues of civic participation
August 2014
This research explores the impact of the multimedia project Loy9 on young people's attitudes towards civic participation in Cambodia. -
Youth in Cambodia - media habits and information sources
August 2014
This research explores young peoples' growing use of media in Cambodia and its impact on their participation in civic life. -
Democracy, governance and randomised media assistance
March 2014
This paper reviews research innovation in the form of pioneering field experiments in the media and political development sector. -
Improving maternal health practices in four countries - insights and lessons learned
March 2014
This research report draws on research findings from 大象传媒 Media Action鈥檚 health projects in Bangladesh, Ethiopia, India and South Sudan. It explores why segments of our target audiences report a poor uptake of recommended maternal health practices. -
What was the role of the debate programme Sema Kenya in the 2013 Kenyan election?
March 2014
This report draws on 大象传媒 Media Action research to identify the extent to which the national TV and radio debate programme Sema Kenya (Kenya Speaks), part of 大象传媒 Media Action鈥檚 governance work in Kenya, supported accountability, peace and inclusion at the time of the 2013 Kenya election. -
Media and communication in development - an independent evaluation
September 2013
How do donor organisations, think tanks, practitioners, academics and other stakeholders use research and policy information about the role of media and communication in development? Find out more in this evaluation conducted by the Annenberg School of Communication on behalf of 大象传媒 Media Action. -
What value does social media add to governance programmes?
September 2013
A study into the role of social media in influencing engagement and civic participation. -
How do political debate programmes influence political participation? A case study from Nepal
September 2013
After speaking to 4,000 Nepalis, this study finds that exposure to a political debate programme is significantly associated with an increase in political participation and discussion. -
The Somali media environment
July 2011
A research briefing examining the state and role of media in Somali society. -
Africa Talks Climate
July 2010
A research briefing about the most extensive research conducted to date on public understanding of climate change in Africa. Fieldwork completed in 2009 convened discussions with over 1000 people and nearly 200 opinion leaders in 10 countries across sub-Saharan Africa.
Briefings (archive)
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How do debate programmes influence knowledge of key governance issues and political participation?
June 2015
This research briefing explores levels of knowledge of key governance issues and political participation amongst radio listeners in Sierra Leone. -
Can radio drama improve child health and nutrition in Somalia?
April 2015
How Tiraarka Qoyska (Pillars of the Family) - a weekly radio health programme for 大象传媒 Somali - improved child health in Somalia. -
The media鈥檚 role in citizen engagement - evidence from Burma
This briefing draws on draw on qualitative and quantitative data collected in Burma in 2013 across 11 of the country鈥檚 14 states. It explores the current levels of citizen engagement in Burma and the extent to which media might influence this.
Working papers (archive)
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大象传媒 Media Action鈥檚 governance research - emerging evidence and learning
September 2014
This research working paper shares interesting data and learning from our global governance research programme. -
Reframing the evidence debates: a view from the media for development sector
July 2014
This working paper explores what evidence the media for development sector uses in practice and highlights what is needed to move its evidence base forward. -
Working paper: Climate Asia - our approach
October 2012
This paper outlines the distinctive research approach 大象传媒 Media Action took in the largest ever research study into public understanding of climate change in Asia. -
Working paper: Conceptualising accountability
October 2012
This briefing introduces 大象传媒 Media Action's approach to accountability, with particular focus on empowering individuals to play a role in holding those in power to account.
Summaries (archive)
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What does accountability mean in Sierra Leone?
October 2015 -
Tanzania: Times are Changing
January 2015 -
Media and governance in the Palestinian territories
September 2013 -
Malaria communication project Cambodia
September 2013 -
Citizen awareness and voice in Myanmar's reform process
September 2013 -
Creating audience debate shows across the Arab world
September 2013 -
Health communication using mobile technology in Afghanistan
September 2013 -
Accountability in Afghanistan
April 2013 -
Understanding accountability in Kenya
April 2013 -
Media's role in accountability in Kenya
April 2013 -
Cambodia Loy9
October 2012 -
Promoting good governance in Nigeria
September 2012 -
Exploring governance in Afghanistan
September 2012 -
Maternal and child health in South Sudan
August 2012 -
Governance and media in Tanzania
July 2012 -
Exploring governance in Kenya
July 2012 -
Exploring the Burmese media
July 2012 -
Governance and media in Sierra Leone
May 2012
